L APPARTEMENT FRANCAIS, defie SHEIN dans un pop up store en face du BHV MARAIS
Enseigne engagee dans la consommation vertueuse, L Appartement Francais possede deja deux boutiques rue du Bourg-Tibourg a Paris : la Rue du Made in France, la ou les commercants choisissent de celebrer le local, l authenticite et le savoir-faire francais.
En reponse a l arrivee de SHEIN au BHV Marais, Emile Auvray, la fondatrice des concept stores dedies au Made in France decide d ouvrir un popup store en face du grand magasin parisien, comme un pied de nez a la marque chinoise de l ultra fast fashion : 200 m2 de marques et fabricants francais vous attendent au 42 rue de la Verrerie dans le quartier du Marais a Paris, jusqu au Printemps 2027, pour vous proposer des tresors de produits de belle fabrication, de tradition francaise parfois centenaire comme ce verrier d exception depuis 1475, ou encore ce fabricant de basket 100% françaises …
L APPARTEMENT FRANCAIS challenges SHEIN in a pop up store opposite the Parisian store department BHV MARAIS
Committed to ethical consumption, L Appartement Francais already has two stores on Rue du Bourg-Tibourg in Paris: which is a Rue du Made in France, where retailers choose to celebrate local products, authenticity, and French craftsmanship.
In response to the arrival of SHEIN at BHV Marais, Emile Auvray, founder of the concept stores dedicated to made in France manufacturing, has decided to open a pop-up store opposite the Parisian department store, as a snub to the Chinese ultra-fast fashion brand: 200 m² of French brands and manufacturers await you at 42 rue de la Verrerie in the Marais district of Paris, until spring 2027, offering you treasures of beautifully crafted products, some with a century-old French tradition such as this exceptional glassmaker since 1475, or this manufacturer of 100% French sneakers...
